Initial Website Optimization

The initial website optimization from Search Engine Experts is a multi-step process. It starts with keyword and key phrase research arriving at the words and phrases that our client agrees are those that customers will use to find their products or services. Once these words and phrases are determined, on-page optimization takes place, consisting of modifications to the content and the format of the webpage to make it attractive to the search engines. Off-page optimization also takes place to ensure that the supporting HTML code provides those things that the search engines are looking for, in the location that they are expected to be. External links to the website are also important, and an initial acquisition of links is accomplished in this initial optimization.