Optimizing page content is one of the most important elements of search engine optimization. On-page optimization does not necessarily mean a complete rewrite of the copy. On the contrary, content that clearly describes the product or service being offered should be created, and then that content optimized. This typically requires only minor modifications to ensure that the keywords and key phrases are used correctly, positioned correctly, and able to be referenced by the search engines. Overloading a page with the keyword, or placing the keyword in ‘hidden’ content is discouraged. A well optimized page should be pleasing to both your customers and to the search engines. Search Engine Experts can help you find that strategic balance between good copywriting and optimizing for search engines.