On-Page Optimization

Optimization of the content on a page is one of the most important elements of search engine optimization. On-page optimization does not necessarily mean a complete rewrite of the copy. On the contrary, content that clearly describes the product or service being offered should be created, and then that content optimized. This typically requires only minor modifications to ensure that the keywords and key phrases are used correctly, positioned correctly, and able to be referenced by the search engines. Overloading a page with the keyword, or placing the keyword in ‘hidden’ content is discouraged. A well optimized page should be pleasing to both your customers and to the search engines.