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Thank you for reading
SEE What You're Missing, a publication of Search Engine Experts. We encourage you to forward this newsletter to a friend and also to visit our website.Sincerely,Ken SaundersPresidento: 513.379.3800 x11
c: 513.259.1126
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Welcome to SEE What You're Missing,
Search Engine Experts' monthly eNewsletter covering the world of search
engine marketing, including search engine optimization and
pay-per-click campaigns. This month we have an article about a
new search engine - "NowRelevant" - that claims to find everything about
a subject for the past two weeks. We also have an article about the
pressure that Google and Yahoo/Bing are feeling from vertical search
engines, and another about how Yahoo is now using the Bing search
algorithm. Finally, we wrap up with two articles about the major Google
change from September 8: Google Instant. As an added bonus, we've
included a short white paper that Search Engine Experts created
regarding the new Google Instant and the impact that it might have on
search engine marketing. We'd like to hear from you. If you have any questions about organic, local, or paid search, please contact us.
And if you decide that you do not want to receive our eNewsletter, use
the link at the bottom of this issue to remove yourself from our mailing
list. |
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New Search Engine Promises Relevance, Now
| The new search engine, NowRelevant.com, says that it will find, "everything about your subject for the past two weeks." The name promises relevance, but what does that even mean? Read the full article here
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| | Are All Results On Search Engines Equal?
| With
the recent Yahoo-Bing merger, search engine optimization, paid search,
and website conversion experts have seen the big three search engines
become a two horse race. Pressure on these two behemoths is coming from
niche players and vertical search engines.
Read the full article here
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Yahoo Goes Natural On Bing Search Platform
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Online marketers now have two major search engines to manage for their
natural search marketing campaigns, with this week's announcement that
Microsoft Corp.'s Bing Internet search platform is now powering Yahoo
Inc.'s Yahoo natural search results.
Read the full article here
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Google Instant Search: The Complete User's Guide
| Google Instant promises to change the way people search. Google's Marissa Mayer called it a "fundamental shift in search." As
with any big Google announcement, there are questions: Who can use
Google Instant? Can I opt out or turn off Google Instant? Why am I not
seeing it when I do a Google search?
Read the full article here
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Google Instant Could Be A Brilliant Stroke -- Or Another Flop
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Google Instant, the powerful new search engine
mechanism launched on September 8, may appeal to some users, but could
annoy many others, search industry experts say.
Read the full article here
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Google Instant White Paper
| Google
Instant is a new search enhancement that
shows search results as one types. Google claims that this enhancement
will
allow searchers to get better search results faster. Search Engine
Experts created a white paper about Google Instant and our expectations
of how it might change the search industry.
Read the white paper here
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Search Engine Marketing News and Insights
Each edition of SEE What You're Missing
provides information and links to some excellent articles. As the only
certified Search Engine Marketing Strategists in the central Midwest,
Search Engine Experts provides our clients with more customers and
higher revenues through better exposure in the major search engines. We
hope that the information provided in this eNewsletter helps you to
better understand the SEM industry and the rapid changes taking place.
If
you'd like to contact us about improving your search engine visibility
and driving more revenue through your website, please call 513.379.3800
or send us an email.
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