Your May 2010 Issue of "SEE What You're Missing" from Search Engine Experts

SEE What You're Missing

In This Issue

SEM Remains A Top Priority

SEOs Improve Site Speed

Google's New Look

Optimizing For Bing

Search Engines Have Pros And Cons

Quick Links

More SEM Articles

More About Us

Thank you for reading
SEE What You're Missing, a publication of Search Engine Experts. We encourage you to forward this newsletter to a friend and also to visit our website.

Sincerely,
Ken Saunders
President
o: 513.379.3800 x11
c: 513.259.1126

Welcome to SEE What You're Missing, Search Engine Experts' monthly eNewsletter covering the world of search engine marketing, including search engine optimization and pay-per-click campaigns.

This month we have articles about how SEM remains a top priority for internet retailers, why its more important than ever for your website to load quickly, and the new look now being sported by Google. Two other articles discuss a few tips on optimizing for Bing, and the pros and cons of the search engines.

We'd like to hear from you. If you have any questions about organic or paid search, please contact us. And if you decide that you do not want to receive our eNewsletter, use the link at the bottom of this issue to remove yourself from our mailing list.

	Search Engine Marketing Remains A Top Priority For Internet Retailers
28% of internet merchants report that 25% of their site traffic comes from paid search advertisements while 51.5% claim that natural search brings them more than 25% of their traffic. Read why search engine marketing is one of internet retailing's fundamentals. Read the full article here

	SEOs Improve Site Speed For Better Google Ranking
Site speed has now become a ranking factor that SEO experts must account for. Google conducted experiments that concluded that internet users like fast sites (no surprise there) - and a difference of as little as half a second could be enough to affect business metrics. Read the full article here

	How Google Got Its New Look
Since Google's 1998 debut, the search results page has been through seven subtle redesigns. On May 5, Google unveiled its eighth iteration. Read the basis for this change, how Google strives to keep its interface simple, and how the development team worked through the project. Read the full article here

	Optimizing for Bing
Most SEO efforts focus on Google, understandably. But since the arrival of Bing, many SEO experts have been looking into running several streams of SEO in order to give pages a more general appeal. Read a few pointers on how to optimize your website for the new Bing algorithm. Read the full article here

	Just Google It? Search Engines Have Pros And Cons
Is Google numbing our brains? Or does the search engine and others like it make us smarter? This article references an Atlantic Monthly article from 2009 whose story and survey offered conflicting answers. Read the full article here

Search Engine Marketing News and Insights

Each edition of SEE What You're Missing provides information and links to some excellent articles. As the only certified Search Engine Marketing Strategists in the central Midwest, Search Engine Experts provides our clients with more customers and higher revenues through better exposure in the major search engines. We hope that the information provided in this eNewsletter helps you to better understand the SEM industry and the rapid changes taking place.
If you'd like to contact us about improving your search engine visibility and driving more revenue through your website, please call 513.379.3800 or send us an email.