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Thank you for reading
SEE What You're Missing, a publication of Search Engine Experts. We encourage you to forward this newsletter to a friend and also to visit our website.Sincerely,Ken SaundersPresidento: 513.379.3800 x11
c: 513.259.1126
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Welcome to SEE What You're Missing,
Search Engine Experts' monthly eNewsletter covering the world of search
engine marketing, including search engine optimization and
pay-per-click campaigns. This month our first two articles
contain tips for users of AdWords and SEO services. The next discusses
mobile marketing and its expected impact in 2011. The fourth article is a
short discussion of a recent Google search algorithm change, and the
last is a fun article about an auto-centric search within Bing. We'd like to hear from you. If you have any questions about organic, local, or paid search, please contact us.
And if you decide that you do not want to receive our eNewsletter, use
the link at the bottom of this issue to remove yourself from our mailing
list. |
 | 5 AdWords Tips For Monitoring Your Trademarks
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What would you do if you
did a Google search for your own company name, and the top listing was
an advertisement from a competitor pretending to be you? The
author shares his insights about a business case that involves alleged
trademark infringement via a client's competitor using Google AdWords.
Read the full article here
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| Helpful Tips For Writing Effective SEO Content
| If
you want to write effective SEO content, you should write a draft
without any of the technicalities in mind, make sure your content is
relevant, strategically use keywords on your content, use lists in your
article, integrate links seamlessly into the content, and proofread
your work.
Read the full article here
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| Mobile Marketing in 2011 - Are You Ready?
| Mobile
marketing has appeared on many B2B marketing lists of things to watch
in 2011. But are consumers ready to receive promotional messages on
their mobile device? According to The Mobile Marketing Association and
their annual "Top 10 Mobile Marketing Trends To Watch", the answer is a resounding "yes."
Read the full article here
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| Google Tweaks Search Algorithm To Favor Sites With Original Content
| Google
said it has tweaked the algorithm for its search engine so that Web
sites with original content are prioritized above sites that copy from
others.
Read the full article here
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| New Bing Automotive Search Launched For Detroit Auto Show 2011 |
Just in time for the opening weekend of the 2011 Detroit Auto Show,
Bing has launched a new automotive search feature that users are going
to find extremely helpful when looking for a new or used car. Read the full article here
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Search Engine Marketing News and Insights
Each edition of SEE What You're Missing
provides information and links to some excellent articles. As the only
certified Search Engine Marketing Strategists in the central Midwest,
Search Engine Experts provides our clients with more customers and
higher revenues through better exposure in the major search engines. We
hope that the information provided in this eNewsletter helps you to
better understand the SEM industry and the rapid changes taking place.
If
you'd like to contact us about improving your search engine visibility
and driving more revenue through your website, please call 513.379.3800
or send us an email.
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