SEE What You're Missing
In This Issue
Don't Let Design Become A Nightmare
Facebook Now Answers Questions
Going Local To Boost SEM
A New Comarision Search Engine
Humans Now Power Ask.com
Quick Links


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Welcome to SEE What You're Missing, Search Engine Experts' monthly eNewsletter covering the world of search engine marketing, including search engine optimization and pay-per-click campaigns.

This month we have an article about keeping your website design from becoming a nightmare, how Facebook Questions may become a PR victory, and how 'going local' can help boost your search engine marketing. We also are including articles on a new comparison search engine and a good article about ask.com returning to their roots of answering questions - using humans!

We'd like to hear from you. If you have any questions about organic, local, or paid search, please contact us. And if you decide that you do not want to receive our eNewsletter, use the link at the bottom of this issue to remove yourself from our mailing list.
Don't Let Your Website Design Become A Nightmare
This article is directed at the person or company about to hire someone to create the website of their dreams. The terms "web designer," "print designer," and "(traditional) marketing firm" are indicative of different skill sets. Choose the wrong one and you'll cost yourself money, time, and possibly customers and conversions.
Read the full article here
 
Facebook Aims For Online PR Victory With Questions

Facebook is developing a new feature that will bring it into direct competition with search engines like Google, Bing and Yahoo!. The feature aims to tap into the "collective knowledge" of over 500 million people to provide answers on virtually any topic.

Read the full article here

Going Local 'Boosts Search Engine Marketing'
Businesses are losing out on a potentially "huge" number of sales by failing to get their local search strategies up to scratch. There were 16.4 billion internet searches conducted in the US during June and around 20 per cent were "local in nature".
Read the full article here
DoubleClick Founder Explains How His Search Engine Is Different
DoubleClick founder Kevin O'Connor is emerging from retirement to launch a new search engine: FindTheBest.com. While not an interview, the Q&A format provides a concise look at his new venture.
Read the full article here
Humans Now Power Ask.com's Engine
Trying once again lure visitors away from the Google juggernaut and build its market share, Ask.com is going back to its basics. The site is returning to the mission it launched with in 1996: answering questions that users ask in natural, everyday English.
Read the full article here
Search Engine Marketing News and Insights

Each edition of SEE What You're Missing provides information and links to some excellent articles. As the only certified Search Engine Marketing Strategists in the central Midwest, Search Engine Experts provides our clients with more customers and higher revenues through better exposure in the major search engines. We hope that the information provided in this eNewsletter helps you to better understand the SEM industry and the rapid changes taking place.
If you'd like to contact us about improving your search engine visibility and driving more revenue through your website, please call 513.379.3800 or send us an email.

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