Your August 2009 Issue of "SEE What You're Missing" from Search Engine Experts

SEE What You're Missing

In This Issue

Bing vs. Google

Google's Purchase of On2

Bing's Ads May Perform Better

Can Bing Compete With Google

Bing Searches 'Tweets'

Quick Links

More SEM Articles

More About Us

Thank you for reading SEE What You're Missing, a publication of Search Engine Experts. We encourage you to forward this newsletter to a friend and also to visit our website.

Sincerely,
Ken Saunders
President
o: 513.379.3800 x11
c: 513.259.1126

Welcome to SEE What You're Missing, Search Engine Experts' monthly eNewsletter covering the world of search engine marketing, including search engine optimization and pay-per-click campaigns.

This month we're focusing on the new Bing search engine, announced by Microsoft in early June. We have an article about Bing vs. Google, a study on how Bing's Ad click-throughs may perform better than Google's, and an article on how Bing may compete with Google.

We'd like to hear from you. If you have any questions about organic or paid search, please contact us. And if you decide that you do not want to receive our eNewsletter, use the link at the bottom of this issue to remove yourself from our mailing list.

	Bing vs. Google: 'Judy Consumer' Can't Tell a Difference
We consumers seem to be coming pawns in the power struggle between internet behemoths Google and Microsoft. To Google, we are "products" to be sold to highest bidding advertiser and to Microsoft we have been reduced largely to a software license. Read the full article here

	Ken Saunders on Google's Purchase of On2
As a leader in search engine marketing, Search Engine Experts is periodically contacted to express our views on happenings in the industry. Recently we were contacted regarding the Google acquisition of On2, providing Google with sophisticated video compression technology. Read the article with Ken Saunders' thoughts here.

	Study: Bing's Ad Click-Throughs May Perform Better Than Google's
Yahoo may have several more reasons to adopt Microsoft's Bing.com to power its search engine. A study by the search advertising network Chitika suggests people who land on sites from organic search results via Bing are 55% more likely to click on an ad, compared with arriving on the site from Google. Read the full article here

	Bing Gives Microsoft a Boost, but Can It Compete with Google?
Even before it made a widely anticipated announcement on July 29 that it would partner with Yahoo to do battle with Google in the market for search-related advertising dollars, Microsoft commenced a $100 million campaign to attract users to its new search engine -- Bing. Read the full article here

	Microsoft's Bing Now Includes 'Tweet' Search Function
Microsoft Corporation said its Bing search engine will start including "tweets," short user-generated updates sent via the micro-blogging Web site Twitter.com, in its search results. If you have an online Wall Street Journal subscription - Read the full article here

Search Engine Marketing News and Insights

Each edition of SEE What You're Missing provides information and links to some excellent articles. As the only certified Search Engine Marketing Strategists in the central Midwest, Search Engine Experts provides our clients with higher revenues through better exposure in the major search engines. We hope that the information provided in this eNewsletter helps you to better understand the SEM industry and the rapid changes taking place.
If you'd like to contact us about improving your search engine visibility and driving more revenue through your website, please call 513.379.3800 or send us an email.